Setup fees.
Build institutes for figures with money and a cause. Modular, à la carte across activity types: research, podcast, video, events, building. Six-week rapid response (£75–150k) up to a full multi-year build (£750k+).
VIII. The Flywheel
This is a 360° business.
The Flywheel.
Every element bolsters everything else.
- The conference feeds the client book.
- The clients cover the costs for the wider org.
- The bigger org amplifies the reach of each client.
- Constant scaling sharpens the teeth of the org. The knowledge base grows.
- More clients make the wider org more useful to each of them.
- Scale and time increase the power of the database network.
- The youth training scheme grows our network.
- The consultancy becomes a central node, drawing in a broader web of think tanks.
- Revenue comes from every phase: building, conferencing, training, selling-on.
How it earns.
Annual royalties.
Every institute we build pays an annual fee to remain inside the network. Tiered — inner ring £80–120k, middle ring £30–60k. Recurring revenue.
The Think-Tank School.
Three-day residential, twice a year. Sixteen to twenty paying delegates per cohort. A cashflow product on a six-month cycle, and a feeder for everything else.
Adjacent products.
Anthology and Year-Ahead publications. Curated guest lists and donor briefings. Bespoke research commissions. The data layer monetised in slices.
The Conference.
Three nights, roving locations in the most beautiful cities in the world: Reykjavik, Prague, Barcelona, Rio, Copenhagen, Naples, Montpellier, Cape Town.