O&P

VII. Fordism

Fordism.

Fordism.

The same spine, every time.

WebsiteBrand bookEditorial standardsResearch productionEvents architectureData layerTalent pipelinePodcastVideoCRMGovernanceFinance

The ultimate product is a manual.

We have developed processes at the DI that deliver.

We have a 162-entry wiki detailing how the org works — and how it should work.

We have a production pipeline to equal a full-fledged magazine.

These are the bones of any business: knowledge in human form, and a knowledge base in written form.

This will develop sharply as we grow. But we should always bear in mind that knowledge is proprietary. A good part of the difference we make is in being more organised, more resourceful.

Make to measure.

Each project will scale differently.

Some will need only a good video podcast.

Some will want total operational support.

Some will be bricks-and-mortar.

Others, simply a website and a loose confederation of researchers.

The modular design means each gets what they need. A la carte.

Economies of scale.

We centralise much of the back-end.

Accounting, HR, databasing, templates — all run from the centre.

The front-end — research and networking — is the fun stuff. That’s what the client gets to focus on.

The more plates we spin, the more we develop competitive advantage.

Economies of scope.

For a think tank, economies of scope are huge. One research paper can become:

Research Paper
  • briefing note
  • op-ed
  • podcast episode
  • event
  • video clips
  • donor report
  • newsletter
  • social posts
  • policy meeting

The core intellectual work is the expensive bit. Once you have it, you can reuse it across formats.

Having an out-of-the-box solution cuts costs for both parties: we can stand up a think tank in months rather than years.